عنوان مقاله [English]
To analysis of consumer market of fishery products in Gorgan city, in the year of 1386, an investigation was conducted using questionnaire, 343 families were selected using independent random method. Collected information were analyzed using SPSS program, χ², Mann-Whitney U, Kendall`s tau-c, Spearman Correlation tests. Result showed that per capita consumption of each person in this city is 9.12 Kg and the ten densities of Gorgani families are, respectively, fishes of Caspian Sea, warm and cold water. Factors such as quality and freshness, price, and healthy point of the place of distortion have the most important role in the decision of buying. About 39.5% Gorgani families prefer to buy the packed aquatics. The Lack of confidence on freshness and health of aquatics, having enough time, and their higher prices are the main reasons for the use of packed production. 58.4% consumers prefer to buy from fishery agencies that represent the necessity of creation and control of this shopping in Gorgan.